MO chart · All upcoming earnings
| Move | Mean | Median | Std dev | Hit rate |
|---|---|---|---|---|
| Day 1 | -0.6% | +0.1% | 4.9% | 50% |
| Day 2 | +0.4% | +0.4% | 1.4% | 60% |
| Day 3 | +0.2% | +0.1% | 1.0% | 50% |
| 5-day | -0.3% | +0.2% | 4.3% | 50% |
Day 1 = the close-to-close move on the first session to trade the news — hover for the EPS surprise.
| Report | Est | Actual | Surprise | Gap | 1-day | +5d | +1mo |
|---|---|---|---|---|---|---|---|
| 2026-07-30 miss | 1.50 | 1.48 | -1.2% | -5.6% | -9.3% | -0.3% | +1.0% |
| 2026-04-30 beat | 1.25 | 1.32 | +5.9% | +8.3% | +6.5% | -5.0% | -5.5% |
| 2026-01-29 miss | 1.32 | 1.30 | -1.3% | -3.2% | -5.3% | +9.4% | +14.9% |
| 2025-10-30 beat | 1.45 | 1.45 | +0.1% | -4.5% | -7.8% | +0.2% | +3.5% |
| 2025-07-30 beat | 1.38 | 1.44 | +4.0% | +0.9% | +3.6% | +2.7% | +8.0% |
| 2025-04-29 beat | 1.19 | 1.23 | +3.5% | -2.0% | +1.0% | +2.9% | +1.2% |
| 2025-01-30 beat | 1.28 | 1.29 | +0.8% | -3.1% | -2.1% | +2.1% | +11.2% |
| 2024-10-31 beat | 1.35 | 1.38 | +2.2% | +1.7% | +7.8% | -1.7% | +5.0% |
| 2024-07-31 miss | 1.34 | 1.31 | -2.6% | -4.3% | -3.0% | +2.1% | +8.9% |
| 2024-04-25 miss | 1.15 | 1.15 | -0.1% | +0.8% | +1.4% | +1.0% | +4.5% |
| 2024-02-01 beat | 1.18 | 1.18 | +0.4% | +1.2% | +4.0% | -3.9% | -4.8% |
| 2023-10-26 miss | 1.30 | 1.28 | -1.2% | -1.6% | -8.3% | +3.6% | +5.6% |
| 2023-08-01 beat | 1.30 | 1.31 | +0.8% | +0.6% | -0.5% | -2.1% | -1.5% |
| 2023-04-27 beat | 1.17 | 1.18 | +0.5% | -1.6% | +1.1% | -2.2% | -5.5% |
| 2023-02-01 beat | 1.16 | 1.18 | +1.8% | +2.2% | +5.6% | -2.2% | -2.1% |
| 2022-10-27 miss | 1.30 | 1.28 | -1.8% | -2.5% | -1.9% | -1.1% | -0.6% |
| 2022-07-28 beat | 1.25 | 1.26 | +0.8% | -0.2% | -0.2% | +0.6% | +4.3% |
| 2022-04-28 beat | 1.09 | 1.12 | +2.5% | -1.7% | +0.5% | +1.4% | -1.4% |
| 2022-01-27 beat | 1.08 | 1.09 | +0.6% | +0.9% | +1.8% | +0.2% | +1.9% |
| 2021-10-28 miss | 1.26 | 1.22 | -3.0% | -2.5% | -6.1% | +0.1% | -2.5% |
“1-day” is the close-to-close move over the session that first traded on the news (the next session for after-close reports). “+5d / +1mo” are the further drift from that close.
Earnings dates & estimates from Yahoo Finance (refreshed 2026-09-13); price reactions from end-of-day data. History, not a forecast. Not investment advice.