KO chart · All upcoming earnings
| Move | Mean | Median | Std dev | Hit rate |
|---|---|---|---|---|
| Day 1 | +1.4% | +0.6% | 2.7% | 60% |
| Day 2 | +0.5% | +0.5% | 1.1% | 70% |
| Day 3 | -0.2% | -0.1% | 0.8% | 40% |
| 5-day | +1.9% | +2.2% | 3.7% | 70% |
Day 1 = the close-to-close move on the first session to trade the news — hover for the EPS surprise.
| Report | Est | Actual | Surprise | Gap | 1-day | +5d | +1mo |
|---|---|---|---|---|---|---|---|
| 2026-07-28 beat | 0.93 | 0.97 | +4.0% | +5.0% | +5.0% | -1.9% | +2.1% |
| 2026-04-28 beat | 0.81 | 0.86 | +5.9% | +5.4% | +3.9% | +0.2% | +2.6% |
| 2026-02-10 beat | 0.56 | 0.58 | +2.7% | -1.7% | -1.5% | +3.5% | +1.0% |
| 2025-10-21 beat | 0.78 | 0.82 | +5.3% | +3.1% | +4.1% | -1.5% | -0.2% |
| 2025-07-22 beat | 0.84 | 0.87 | +3.9% | -0.9% | -0.6% | -0.4% | +1.5% |
| 2025-04-29 beat | 0.72 | 0.73 | +1.9% | -0.8% | +0.8% | -0.9% | -1.2% |
| 2025-02-11 beat | 0.52 | 0.55 | +6.4% | +4.6% | +4.7% | +3.7% | +3.0% |
| 2024-10-23 beat | 0.75 | 0.77 | +3.2% | -3.5% | -2.1% | -3.1% | -6.2% |
| 2024-07-23 beat | 0.81 | 0.84 | +4.3% | +1.0% | +0.3% | +4.2% | +7.1% |
| 2024-04-30 beat | 0.70 | 0.72 | +3.4% | +0.2% | -0.4% | +1.4% | +0.3% |
“1-day” is the close-to-close move over the session that first traded on the news (the next session for after-close reports). “+5d / +1mo” are the further drift from that close.
Earnings dates & estimates from Yahoo Finance (refreshed 2026-09-13); price reactions from end-of-day data. History, not a forecast. Not investment advice.