HSY chart · All upcoming earnings
| Move | Mean | Median | Std dev | Hit rate |
|---|---|---|---|---|
| Day 1 | +1.3% | +1.2% | 3.2% | 63% |
| Day 2 | -0.3% | -0.4% | 1.6% | 37% |
| Day 3 | +0.1% | +0.1% | 1.6% | 50% |
| 5-day | +1.6% | +2.0% | 4.2% | 67% |
Day 1 = the close-to-close move on the first session to trade the news — hover for the EPS surprise.
| Report | Est | Actual | Surprise | Gap | 1-day | +5d | +1mo |
|---|---|---|---|---|---|---|---|
| 2026-07-30 beat | 1.43 | 1.90 | +33.1% | -0.9% | -3.6% | +3.3% | +1.0% |
| 2026-04-30 beat | 2.04 | 2.35 | +14.9% | -1.0% | -1.8% | +0.7% | +0.4% |
| 2026-02-05 beat | 1.40 | 1.71 | +21.8% | +6.3% | +9.0% | +0.8% | -0.7% |
| 2025-10-30 beat | 1.06 | 1.30 | +22.2% | -1.8% | -2.4% | -2.1% | +8.1% |
| 2025-07-30 beat | 1.00 | 1.21 | +20.4% | +4.2% | +1.4% | -0.1% | -4.7% |
| 2025-05-01 beat | 1.93 | 2.09 | +8.0% | -0.5% | +0.0% | +1.8% | -3.4% |
| 2025-02-06 beat | 2.38 | 2.69 | +13.3% | +6.4% | +4.4% | +5.6% | +22.3% |
| 2024-11-07 miss | 2.55 | 2.34 | -8.3% | -1.0% | -2.2% | +3.5% | +12.0% |
| 2024-08-01 miss | 1.45 | 1.27 | -12.6% | -2.6% | +1.1% | +1.2% | -3.3% |
| 2024-05-03 beat | 2.76 | 3.07 | +11.2% | +0.1% | +1.0% | +3.5% | +1.1% |
| 2024-02-08 beat | 1.96 | 2.02 | +3.3% | -1.1% | +4.1% | -4.8% | -1.6% |
| 2023-10-26 beat | 2.45 | 2.60 | +6.0% | -1.8% | -2.8% | +0.3% | -0.3% |
| 2023-07-27 beat | 1.91 | 2.01 | +5.0% | -1.8% | -2.9% | -1.1% | -7.0% |
| 2023-04-27 beat | 2.67 | 2.96 | +11.1% | +1.0% | +4.4% | +0.5% | -5.7% |
| 2023-02-02 beat | 1.77 | 2.02 | +13.9% | +0.6% | +4.0% | +0.3% | +2.3% |
| 2022-11-04 beat | 2.10 | 2.17 | +3.2% | +1.0% | -1.3% | -4.4% | +1.5% |
| 2022-07-28 beat | 1.68 | 1.80 | +6.9% | +0.9% | +2.8% | +0.4% | +2.0% |
| 2022-04-28 beat | 2.10 | 2.53 | +20.6% | +2.7% | +2.6% | -1.8% | -6.7% |
| 2022-02-03 beat | 1.61 | 1.69 | +4.7% | +0.2% | +2.7% | -0.2% | +4.6% |
| 2021-10-28 beat | 2.00 | 2.10 | +4.8% | -0.4% | -0.1% | -2.2% | -0.1% |
| 2021-07-29 beat | 1.42 | 1.47 | +3.2% | -0.7% | +1.1% | +0.1% | -1.6% |
| 2021-04-29 beat | 1.80 | 1.92 | +6.8% | +0.7% | +3.4% | +2.7% | +5.4% |
| 2021-02-04 beat | 1.43 | 1.49 | +4.5% | +0.9% | +0.4% | +2.2% | +3.1% |
| 2020-11-06 beat | 1.72 | 1.86 | +8.2% | +3.0% | +3.3% | +3.1% | +0.8% |
| 2020-07-23 beat | 1.13 | 1.31 | +16.2% | +3.3% | +5.7% | -0.7% | +0.8% |
| 2020-04-23 miss | 1.71 | 1.63 | -4.6% | -2.3% | -4.4% | -3.3% | -4.9% |
| 2020-01-30 beat | 1.24 | 1.28 | +3.0% | +0.2% | +4.6% | -2.4% | -3.7% |
| 2019-10-24 beat | 1.60 | 1.61 | +0.5% | -2.7% | -2.2% | +0.3% | +0.3% |
| 2019-07-25 beat | 1.17 | 1.31 | +11.7% | -3.2% | +2.0% | +1.3% | +4.9% |
| 2019-04-25 beat | 1.46 | 1.59 | +8.6% | +2.6% | +4.6% | +0.1% | +6.3% |
“1-day” is the close-to-close move over the session that first traded on the news (the next session for after-close reports). “+5d / +1mo” are the further drift from that close.
Earnings dates & estimates from Yahoo Finance (refreshed 2026-09-13); price reactions from end-of-day data. History, not a forecast. Not investment advice.