HSY

The Hershey Company
163.77 -0.45% 2026-10-28

Analysts 12 firms · 3 buy · 9 hold · target 194 +19% (170–225)

Last 90d 28 insider sales

52-week range
156.16 239.48
1-month+1.5%
3-month-7.6%
1-year-9.7%
3-year-13.4%
5-year-9.1%
vs 50-day-4.1%
vs 200-day-13.5%
Volatility28%
Beta-0.23
$ vol/day$255M
ATH276.88
From ATH-40.9%
Next report2026-10-29
Nothing written about HSY yet. Be the first — call it long or short with an entry we price for you, or post a neutral write-up that takes no side. Create a free account
2026AprJulOct

bought sold · bigger dot, bigger trade · follows the chart’s range

WhenPeople SizeValuePrice
1d sched 1 $4,955,173 163.31
3d sched 1 $3,449,176 167.26
8d sched 1 $5,044,533 168.33
10d sched 1 $3,391,681 168.56
15d sched 1 $4,899,327 163.69
20d sched 1 $3,247,111 162.23
22d sched 1 $4,826,849 161.14
24d sched 1 $3,191,243 161.03
29d sched 1 $4,855,338 160.29
1mo sched 1 $3,344,625 165.54
1mo sched 1 $5,052,170 168.59
1mo sched 1 $3,381,564 168.80
1mo sched 1 $5,166,843 171.70
1mo sched 1 $3,477,533 175.76
2mo sched 1 $3,450,444 171.50
2mo sched 1 $3,481,255 172.69
2mo sched 1 $5,307,309 177.10
2mo sched 1 $3,611,723 177.24
2mo sched 1 $5,624,629 186.44
2mo sched 1 $3,757,897 188.62
2mo sched 1 $5,530,535 187.19
2mo sched 1 $3,703,791 182.14
3mo sched 1 $5,471,349 180.41
3mo sched 1 $3,644,780 180.12
3mo sched 1 $128,354 181.37
3mo sched 1 $171,000 179.81
3mo sched 1 $5,341,649 177.55
3mo sched 1 $3,544,670 176.86
3mo sched 1 $5,471,614 184.04
3mo sched 1 $3,457,521 176.54
3mo sched 1 $5,135,061 170.33
3mo sched 1 $255,000 169.49
3mo sched 1 $3,464,498 169.45
3mo sched 1 $5,175,855 169.79
4mo sched 1 $3,447,688 171.41
4mo sched 1 $5,308,567 174.01
4mo sell 1 $22,366 178.62
4mo sched 1 $1,812,638 178.62
4mo sched 1 $5,360,058 176.69
4mo sched 1 $3,561,059 178.83
4mo sched 1 $5,304,521 180.37
4mo sell 1 $260,145 169.41
4mo sched 1 $1,724,030 169.41
4mo sched 1 $5,402,647 176.42
4mo sched 1 $3,626,750 178.78
5mo sched 1 $5,289,357 174.75
5mo sched 1 $3,674,714 178.09
5mo sched 1 $5,550,595 183.77
5mo sched 1 $3,914,856 186.80
5mo sched 1 $3,901,606 195.60
5mo sched 1 $3,849,453 191.63
5mo sched 1 $5,747,695 188.57
5mo sched 1 $279,375 191.35
5mo sched 1 $3,791,007 187.59
6mo sched 1 $5,741,240 190.49
6mo sched 1 $3,718,783 183.82
6mo sched 1 $5,522,441 182.99
6mo sched 1 $3,682,776 178.91
6mo sched 1 $5,651,902 185.66
6mo sched 1 $3,838,803 186.57
6mo sched 1 $5,717,247 185.95
6mo sched 1 $291,150 187.17
6mo sched 1 $3,845,405 190.39
6mo sched 1 $5,893,884 189.06
7mo sched 1 $4,149,191 196.05
7mo sched 1 $6,232,866 204.45
7mo sched 1 $2,045,120 203.74
7mo sched 1 $26,161 203.74
7mo sched 1 $6,258,096 199.31
7mo sched 1 $6,423,891 209.99
7mo sched 1 $4,306,936 211.60
7mo sched 1 $6,357,452 207.44
7mo sched 1 $325,065 207.68
7mo sched 1 $4,371,645 211.88
8mo sched 2 $1,243,385 227.62
8mo sched 1 $329,490 217.72
9mo sched 1 $298,005 189.13
10mo sched 1 $23,933 176.88
10mo sched 1 $282,765 185.06
11mo buy 1 $37,258 183.94
11mo buy 2 $408,158 182.12
11mo sched 1 $269,340 178.24
12mo sched 1 $50,971 162.86
1.0y sched 1 $281,280 180.96
1.1y sched 1 $283,680 183.74
1.2y sched 1 $267,795 175.35
1.2y sched 1 $3,742,260 180.63
1.3y sched 1 $3,568,650 176.23
1.3y sched 3 $4,612,320 176.88
1.3y sched 3 $3,836,525 169.82
1.4y sched 2 $434,445 162.27
1.4y sched 2 $5,227,608 155.02
1.4y sched 1 $153,025 152.66
1.5y sell 1 $907,276 156.95
1.7y sched 1 $540,000 166.29
1.7y sched 1 $41,144 138.04
1.9y sched 1 $180,000 170.18
2.0y sched 1 $49,840 168.42
2.0y sched 1 $185,470 172.81
2.1y sell 1 $197,540 184.44
2.1y sched 1 $5,451,444 188.58
2.1y sched 1 $179,316 187.67
2.1y sched 1 $948,997 186.32
2.2y sched 1 $985,200 181.57
2.2y sched 1 $524,742 184.63
2.2y sched 2 $594,212 184.93
2.2y sched 1 $107,153 186.31
2.3y sched 1 $286,245 178.37
2.3y sched 1 $274,395 175.83
2.4y sched 1 $306,810 185.77
2.4y sched 1 $427,455 194.13
2.5y sched 1 $278,745 173.22
2.6y sched 1 $296,850 176.98
2.7y sched 1 $768,587 172.50
2.7y sell 1 $289,590 174.44
2.7y sched 1 $89,939 182.12
2.8y sched 1 $283,455 175.15
2.8y sell 1 $396,170 173.93
2.8y sched 1 $273,105 168.82
2.9y sched 1 $388,220 171.31
2026AprJulOct

bought sold · bigger dot, bigger trade · follows the chart’s range

DNDan Newhouse 1B2S 4mo AAAlan Armstrong 1B 7mo SFScott Scott Franklin 1B2S 9mo SWSheldon Whitehouse 1B 11mo RBRob Bresnahan 2B1S 1.5y MGMarjorie Taylor Greene 7B 1.5y JJJulie Johnson 1B1S 1.6y CMCarol Devine Miller 1B 1.6y CFC. Scott Franklin 2B 2.2y TTThomas H Tuberville 1B1S 2.5y RLRick Larsen 1B1S 2.8y JJJonathan Jackson 1S 3.0y LFLois Frankel 1B2S 3.1y SCSusan M Collins 2B1S 4.8y +6 more

20 members · 30 buys / 18 sells · $372K–$1.5M disclosed · latest filing Aug 5, 2026 · full tracker ›

WhenMemberSize AmountPrice then
4mo sell DN Dan Newhouse $1K–$15K 172.31
7mo buy AA Alan Armstrong $1K–$15K 210.44
9mo sell SF Scott Scott Franklin $1K–$15K 224.01
9mo sell SF Scott Scott Franklin $50K–$100K 224.01
11mo buy SW Sheldon Whitehouse $1K–$15K 181.95
1.5y buy RB Rob Bresnahan $1K–$15K 156.37
1.5y buy MG Marjorie Taylor Greene $1K–$15K 154.49
1.5y buy MG Marjorie Taylor Greene $1K–$15K 159.21
1.6y sell DN Dan Newhouse $1K–$15K 158.24
1.6y sell RB Rob Bresnahan $1K–$15K 151.99
1.6y sell JJ Julie Johnson $1K–$15K 162.04
1.6y buy CM Carol Devine Miller $1K–$15K 178.03
1.7y buy RB Rob Bresnahan $1K–$15K 170.66
1.8y buy JJ Julie Johnson $1K–$15K 143.73
1.8y buy MG Marjorie Taylor Greene $1K–$15K 153.65
1.8y buy MG Marjorie Taylor Greene $1K–$15K 161.48
2.0y buy MG Marjorie Taylor Greene $1K–$15K 162.40
2.0y buy MG Marjorie Taylor Greene $1K–$15K 168.43
2.2y buy CF C. Scott Franklin $50K–$100K 186.43
2.2y buy SF Scott Scott Franklin $1K–$15K 186.43
2.2y buy CF C. Scott Franklin $1K–$15K 185.74
2.5y sell TT Thomas H Tuberville $1K–$15K 183.43
2.5y buy MG Marjorie Taylor Greene $1K–$15K 174.37
2.6y buy DN Dan Newhouse $1K–$15K 177.97
2.8y sell RL Rick Larsen $1K–$15K 177.68
3.0y sell JJ Jonathan Jackson $15K–$50K 170.10
3.1y sell LF Lois Frankel $1K–$15K 191.18
3.5y sell LF Lois Frankel $1K–$15K 236.49
4.1y buy RL Rick Larsen $1K–$15K 202.12
4.8y buy SC Susan M Collins $15K–$50K 177.53
5.6y buy TT Thomas H Tuberville $1K–$15K 140.69
7.7y sell EF Elizabeth Fletcher $1K–$15K 91.83
7.9y sell DM David B. McKinley $1K–$15K 88.48
7.9y sell DM David B. McKinley $15K–$50K 87.43
8.8y buy DM David B. McKinley $1K–$15K 88.08
9.1y sell VF Virginia Foxx $15K–$50K 87.14
9.1y buy DM David B. McKinley $15K–$50K 87.87
9.4y sell PM Patty Murray $1K–$15K 91.77
9.6y buy VF Virginia Foxx $1K–$15K 85.89
9.6y buy VF Virginia Foxx $15K–$50K 86.48
9.6y buy PM Patty Murray $1K–$15K 86.97
10.3y sell SC Susan M Collins $15K–$50K 84.39
10.3y sell BG Bob Gibbs $1K–$15K 86.31
10.9y buy LF Lois Frankel $1K–$15K 66.98
11.1y buy DM David B. McKinley $15K–$50K 70.77
11.1y buy DM David B. McKinley $1K–$15K 70.77
11.4y buy RH Richard L. Hanna $100K–$250K 67.72
11.6y buy SC Susan M Collins $15K–$50K 77.21

Next report 2026-10-29 (Thursday, before open, in 0 days) · EPS estimate 2.11. It has finished the next session higher 52% of the time, average move 2.9%.

Day-after move, last 12 reports, oldest left.

ReportedEst.Actual SurpriseGapDay 1Day 5
2026-07-30 beat 1.43 1.90 +33.1% -0.9% -3.6% -0.5%
2026-04-30 beat 2.04 2.35 +14.9% -1.0% -1.8% -1.1%
2026-02-05 beat 1.40 1.71 +21.8% +6.3% +9.0% +9.9%
2025-10-30 beat 1.06 1.30 +22.2% -1.8% -2.4% -4.4%
2025-07-30 beat 1.00 1.21 +20.4% +4.2% +1.4% +1.3%
2025-05-01 beat 1.93 2.09 +8.0% -0.5% +0.0% +1.8%
2025-02-06 beat 2.38 2.69 +13.3% +6.4% +4.4% +10.2%
2024-11-07 miss 2.55 2.34 -8.3% -1.0% -2.2% +1.2%
2024-08-01 miss 1.45 1.27 -12.6% -2.6% +1.1% +2.3%
2024-05-03 beat 2.76 3.07 +11.2% +0.1% +1.0% +4.5%
2024-02-08 beat 1.96 2.02 +3.3% -1.1% +4.1% -0.9%
2023-10-26 beat 2.45 2.60 +6.0% -1.8% -2.8% -2.5%
2023-07-27 beat 1.91 2.01 +5.0% -1.8% -2.9% -3.9%
2023-04-27 beat 2.67 2.96 +11.1% +1.0% +4.4% +4.9%
2023-02-02 beat 1.77 2.02 +13.9% +0.6% +4.0% +4.4%
2022-11-04 beat 2.10 2.17 +3.2% +1.0% -1.3% -5.7%
2022-07-28 beat 1.68 1.80 +6.9% +0.9% +2.8% +3.2%
2022-04-28 beat 2.10 2.53 +20.6% +2.7% +2.6% +0.7%
2022-02-03 beat 1.61 1.69 +4.7% +0.2% +2.7% +2.5%
2021-10-28 beat 2.00 2.10 +4.8% -0.4% -0.1% -2.3%
2021-07-29 beat 1.42 1.47 +3.2% -0.7% +1.1% +1.3%
2021-04-29 beat 1.80 1.92 +6.8% +0.7% +3.4% +6.2%
2021-02-04 beat 1.43 1.49 +4.5% +0.9% +0.4% +2.6%
2020-11-06 beat 1.72 1.86 +8.2% +3.0% +3.3% +6.5%
2020-07-23 beat 1.13 1.31 +16.2% +3.3% +5.7% +4.9%
2020-04-23 miss 1.71 1.63 -4.6% -2.3% -4.4% -7.6%
2020-01-30 beat 1.24 1.28 +3.0% +0.2% +4.6% +2.1%
2019-10-24 beat 1.60 1.61 +0.5% -2.7% -2.2% -1.9%
2019-07-25 beat 1.17 1.31 +11.7% -3.2% +2.0% +3.4%
2019-04-25 beat 1.46 1.59 +8.6% +2.6% +4.6% +4.7%
2019-01-31 miss 1.27 1.26 -0.6% -2.2% +0.5% +1.3%
2018-10-25 beat 1.55 1.55 +0.1% -6.1% -4.9% -0.8%
2018-07-26 beat 1.10 1.14 +3.9% +2.3% +7.4% +5.1%
2018-04-26 beat 1.40 1.41 +1.0% -0.6% -0.3% -4.1%
2018-02-01 miss 1.07 1.03 -3.7% -4.4% -5.9% -11.5%
2017-10-26 beat 1.29 1.33 +2.7% -1.0% -5.3% -1.9%
2017-07-26 beat 0.90 1.09 +21.6% -0.5% -1.3% -1.7%
2017-04-26 beat 1.25 1.31 +5.0% +0.1% -0.9% -1.6%
2017-02-03 beat 1.08 1.17 +8.2% -1.9% +1.3% +1.9%
2016-10-28 beat 1.18 1.29 +9.0% +2.3% +7.2% +4.7%
2016-07-28 beat 0.78 0.85 +8.9% +1.2% +2.9% +2.3%
2016-04-26 beat 1.07 1.10 +2.9% -3.5% -1.9% +1.6%
2016-01-28 beat 1.05 1.08 +2.7% +1.5% +3.0% +5.0%
2015-10-28 beat 1.13 1.17 +3.8% -3.6% -6.5% -7.0%
2015-08-07 beat 0.75 0.78 +4.5% -1.5% -2.7% -0.9%
2015-04-23 miss 1.16 1.09 -5.7% -2.5% -3.5% -6.5%
2015-01-29 miss 1.06 1.04 -2.2% -5.3% -4.1% -1.7%
2014-10-29 miss 1.08 1.05 -3.0% -2.3% -1.5% +0.0%
2014-07-24 beat 0.76 0.76 +0.2% -0.5% -1.8% -6.2%
2014-04-24 beat 1.14 1.15 +0.5% -0.1% -4.1% -4.1%
2014-01-30 beat 0.86 0.86 +0.0% +1.0% +2.6% +4.0%
2013-10-24 beat 1.01 1.04 +3.2% -0.4% -0.5% +2.5%
2013-07-25 beat 0.71 0.72 +1.6% +0.1% +1.1% +4.4%
2013-04-25 beat 1.04 1.09 +4.5% +0.5% -0.5% -0.1%
2013-01-31 miss 0.76 0.74 -2.2% +0.0% +1.5% +2.6%
2012-10-25 beat 0.86 0.87 +0.7% +0.7% -0.4% -1.4%
2012-07-26 beat 0.61 0.66 +8.8% +1.2% +1.6% +1.8%
2012-04-24 beat 0.81 0.96 +18.9% +3.9% +6.0% +7.0%
2012-02-01 miss 0.70 0.70 -0.3% -0.1% +0.4% -1.3%
2011-10-27 beat 0.84 0.84 +0.1% +0.3% -4.0% -2.4%

12 firms covering, 20 actions in the last 180 days (ratings, reiterations and target changes) · average price target 194 from 12 firms, range 170–225.

DateFirmActionRating TargetFrom
2026-10-16 Barclays main Equal-Weight 178 200
2026-10-15 JP Morgan main Neutral 183 193
2026-10-13 TD Cowen main Buy 198 210
2026-10-05 Wells Fargo main Equal-Weight 170 190
2026-08-21 RBC Capital main Sector Perform 206 212
2026-08-03 Barclays main Equal-Weight 200 208
2026-07-31 UBS main Neutral 198 190
2026-07-31 JP Morgan main Neutral 193 191
2026-07-31 Wells Fargo main Equal-Weight 190 200
2026-07-23 Evercore ISI Group main Outperform 225 255
2026-07-22 Stifel main Hold 180 215
2026-07-21 Barclays main Equal-Weight 208 220
2026-07-16 UBS main Neutral 190 200
2026-07-13 JP Morgan main Neutral 191 204
2026-07-09 Piper Sandler main Overweight 200 249
2026-06-25 B of A Securities main Neutral 200 220
2026-05-27 Evercore ISI Group up Outperform 255 —
2026-05-20 Mizuho main Neutral 185 195
2026-05-04 DA Davidson main Neutral 208 230
2026-05-04 Barclays main Equal-Weight 220 225
Model view — historical tendencies for the days ahead, not a forecast
Next 1 day
+0.1%
Next 1 week
+0.2%
Next 1 month
-0.2%
Seasonality
Mildly positive window
Next 30 days (to Nov 28): +1.8% median, 56% of the last 45 years finished up.
20-year seasonality chart →
Mean reversion
Oversold — RSI(2) at 13
RSI(2) under 15 is oversold (this name has historically bounced); over 85 is overbought. Its dip-buy edge in history is +0.05%/day.
Mean-reversion stats →
1-month breakdown — Market · β -0.23 -0.6% · Seasonal tilt +0.4%
$33.1B market cap (#361 US) $255M/day volume 28% volatility -10% 1-year -41% from ATH
52-week range · 9% of the way up · -32% from the high
$156.16$239.48

Not investment advice.