SO

The Southern Company
91.52 -1.22% 2026-10-28

Analysts 9 firms · 3 buy · 4 hold · 2 sell · target 93 +2% (74–104)

Last 90d 6 insider sales

52-week range
81.69 99.58
1-month+9.7%
3-month-3.0%
1-year-4.1%
3-year+39.9%
5-year+43.7%
vs 50-day+4.3%
vs 200-day-0.9%
Volatility18%
Beta-0.25
$ vol/day$526M
ATH100.84
From ATH-9.2%
Next report2026-11-05
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2026AprJulOct

bought sold · bigger dot, bigger trade · follows the chart’s range

WhenPeople SizeValuePrice
29d sched 1 $8,273 82.81
2mo sell 1 $124,418 88.30
2mo sched 1 $377,925 88.30
2mo sched 1 $8,845 88.75
3mo sched 1 $313,369 91.91
3mo sched 1 $9,428 91.63
4mo sched 1 $9,577 95.89
5mo sched 1 $9,116 89.55
6mo sched 1 $9,657 94.81
7mo sched 1 $2,416,750 94.59
7mo sell 1 $643,892 94.65
7mo sched 1 $1,214,125 94.65
8mo sched 1 $487,453 93.50
1.1y sched 1 $582,309 91.96
1.2y sched 1 $226,148 90.26
1.3y sched 1 $1,250,010 91.84
1.4y sched 1 $1,104,476 86.36
1.6y sched 1 $1,153,000 87.30
1.6y sched 1 $2,997,533 86.97
1.7y sched 2 $2,300,614 86.72
1.7y sched 1 $143,370 84.62
1.7y sched 1 $81,184 82.62
1.7y sched 1 $1,250,440 81.16
1.7y sched 1 $69,739 79.06
1.9y sched 2 $1,307,023 80.72
2.0y sched 1 $70,212 82.69
2.1y sched 1 $2,689,200 83.61
2.1y sched 1 $587,830 83.28
2.2y sched 1 $211,796 80.96
2.3y sched 1 $535,509 72.38
2.3y sched 1 $931,320 72.43
2.5y sched 1 $1,500,474 69.30
2.6y sell 1 $344,600 64.03
2.7y sched 1 $931,855 60.95
2.7y sell 1 $334,700 61.51
2.7y sched 1 $59,108 61.51
2.7y sched 1 $60,287 61.29
2.8y sched 1 $706,526 62.81
2.8y sell 1 $359,950 65.28
2.9y sell 1 $356,150 64.50
3.0y sched 1 $693,900 63.46
3.0y sell 1 $341,950 61.05
3.1y sell 1 $330,000 60.22
3.1y sell 1 $339,150 61.47
3.2y sell 1 $99,904 59.75
3.2y sched 1 $341,500 61.56
3.2y sched 1 $348,500 61.87
3.3y sched 1 $1,452,400 65.10
3.3y sched 1 $352,900 62.70
3.4y sched 1 $357,400 62.84
3.4y sched 1 $3,538,000 63.45
3.4y sched 2 $4,002,908 62.33
3.4y sched 1 $100,436 61.80
3.5y sched 3 $6,192,767 66.39
3.5y sched 1 $712,110 65.83
3.6y sched 2 $3,936,450 63.45
3.7y sell 1 $100,143 55.68
3.7y sell 1 $85,381 58.28
3.7y sell 1 $57,348 58.16
3.8y sell 1 $1,032,039 62.40
3.8y sell 1 $73,975 62.28
3.9y sell 1 $100,816 60.05
4.0y sell 1 $938,730 56.44
4.0y sell 1 $200,690 55.09
4.1y sell 1 $935,540 55.38
4.1y sell 1 $1,152,315 68.95
4.2y sell 1 $1,136,365 67.17
4.2y sell 1 $1,900,000 65.83
4.3y sell 1 $1,057,340 61.31
4.4y sell 1 $1,045,160 60.06
4.5y sell 1 $1,081,410 63.01
4.6y sell 2 $3,146,180 64.31
4.6y sell 1 $7,513,906 64.19
4.6y sell 1 $500,050 62.15
4.6y sell 1 $7,270,532 61.90
4.6y sell 1 $7,005,287 60.16
4.6y sell 1 $990,205 58.37
4.7y sell 1 $506,025 58.06
4.7y sell 1 $129,460 54.77
4.7y sell 1 $1,342,640 54.88
4.7y sell 1 $57,821 53.04
4.7y sell 2 $365,693 54.31
4.7y sell 1 $169,500 56.11
4.8y sell 1 $171,475 57.20
4.8y sell 1 $66,906 57.45
4.9y sell 1 $4,465,812 55.97
4.9y sell 1 $162,225 55.38
4.9y sell 1 $122,900 52.21
5.0y sell 2 $307,132 52.22
5.1y sell 1 $156,625 51.72
5.1y sell 1 $167,600 55.35
5.1y sell 1 $2,287,170 55.48
5.1y sell 2 $4,981,614 55.59
5.2y sell 1 $98,955 55.61
5.2y sell 1 $112,595 53.09
5.2y sell 1 $452,270 52.84
5.4y sell 1 $160,325 52.65
5.5y sell 1 $166,125 53.83
5.5y sell 1 $292,271 53.54
5.5y sell 1 $1,654,000 53.79
5.6y sell 1 $157,425 51.37
5.6y sell 1 $348,200 51.19
5.6y sell 1 $148,525 48.73
5.7y sell 1 $369,024 48.17
5.7y sell 1 $152,500 49.33
5.8y sell 1 $152,975 48.33
2026AprJulOct

bought sold · bigger dot, bigger trade · follows the chart’s range

JMJared Moskowitz 4B1S 11mo VHValerie Hoyle 1B1S 1.1y MGMarjorie Taylor Greene 6B 1.2y JJJohn James 1B1S 2.2y EBEarl Blumenauer 1B 2.6y LFLois Frankel 7B2S 3.1y ZLZoe Lofgren 1S 3.4y NDNeal Patrick MD, Facs Dunn 1S 3.8y JRJohn Rutherford 1B1S 4.6y VFVirginia Foxx 15B1S 6.2y DPDavid A Perdue 1S 6.5y KCK. Michael Conaway 1B 6.6y NTNicholas Van Taylor 1B1S 7.6y GGGreg Gianforte 1S 8.9y +10 more

24 members · 45 buys / 21 sells · $350K–$1.7M disclosed · latest filing Jan 16, 2026 · full tracker ›

WhenMemberSize AmountPrice then
11mo buy JM Jared Moskowitz $1K–$15K 86.90
1.1y sell VH Valerie Hoyle $1K–$15K 90.72
1.2y buy MG Marjorie Taylor Greene $1K–$15K 89.29
1.6y buy JM Jared Moskowitz $1K–$15K 83.07
1.6y buy MG Marjorie Taylor Greene $1K–$15K 88.16
2.0y buy MG Marjorie Taylor Greene $1K–$15K 81.42
2.0y buy VH Valerie Hoyle $1K–$15K 84.13
2.2y sell JJ John James $1K–$15K 83.48
2.3y buy JM Jared Moskowitz $1K–$15K 72.50
2.4y buy MG Marjorie Taylor Greene $1K–$15K 74.11
2.6y buy EB Earl Blumenauer $15K–$50K 64.48
2.7y sell JM Jared Moskowitz $1K–$15K 61.49
3.0y buy JJ John James $1K–$15K 61.41
3.1y sell LF Lois Frankel $1K–$15K 61.26
3.3y buy JM Jared Moskowitz $1K–$15K 63.71
3.4y sell ZL Zoe Lofgren $15K–$50K 62.32
3.8y sell ND Neal Patrick MD, Facs Dunn $15K–$50K 61.59
4.6y sell JR John Rutherford $1K–$15K 58.27
4.6y sell LF Lois Frankel $1K–$15K 57.08
4.9y buy MG Marjorie Taylor Greene $1K–$15K 56.86
5.5y buy MG Marjorie Taylor Greene $1K–$15K 52.76
6.2y sell VF Virginia Foxx $100K–$250K 41.73
6.4y buy LF Lois Frankel $1K–$15K 46.79
6.4y buy VF Virginia Foxx $1K–$15K 46.92
6.4y buy LF Lois Frankel $1K–$15K 43.34
6.5y sell DP David A Perdue $1K–$15K 43.21
6.6y buy KC K. Michael Conaway $15K–$50K 43.27
6.6y buy VF Virginia Foxx $1K–$15K 48.55
6.9y buy VF Virginia Foxx $1K–$15K 47.56
7.0y buy LF Lois Frankel $1K–$15K 47.45
7.1y buy VF Virginia Foxx $1K–$15K 45.24
7.3y buy LF Lois Frankel $1K–$15K 42.61
7.3y buy LF Lois Frankel $1K–$15K 41.91
7.4y buy LF Lois Frankel $1K–$15K 41.69
7.4y buy LF Lois Frankel $1K–$15K 42.26
7.4y buy VF Virginia Foxx $1K–$15K 41.48
7.6y sell NT Nicholas Van Taylor $15K–$50K 39.01
7.7y buy VF Virginia Foxx $1K–$15K 37.84
7.8y buy NT Nicholas Van Taylor $1K–$15K 33.03
7.8y buy JR John Rutherford $1K–$15K 32.83
7.9y buy VF Virginia Foxx $15K–$50K 34.06
7.9y buy VF Virginia Foxx $1K–$15K 34.78
8.1y buy VF Virginia Foxx $1K–$15K 31.23
8.2y buy VF Virginia Foxx $1K–$15K 32.40
8.4y buy VF Virginia Foxx $1K–$15K 31.16
8.7y buy VF Virginia Foxx $15K–$50K 31.09
8.9y sell GG Greg Gianforte $15K–$50K 36.05
9.1y sell FL Frank A. LoBiondo $1K–$15K 34.87
9.2y sell SC Shelley M Capito $1K–$15K 33.55
9.3y buy ND Neal P. Dunn $1K–$15K 33.15
9.4y sell PM Patty Murray $1K–$15K 35.50
9.4y buy ND Neal P. Dunn $15K–$50K 34.72
9.6y sell WC William Cassidy $1K–$15K 33.89
9.6y buy PM Patty Murray $1K–$15K 34.05
10.1y buy VF Virginia Foxx $15K–$50K 34.01
10.1y sell SW Sheldon Whitehouse $1K–$15K 35.45
10.1y sell ER E. Scott Rigell $15K–$50K 34.76
10.3y sell WC William Cassidy $1K–$15K 35.17
10.4y buy TR Thomas J. Rooney $1K–$15K 32.51
10.6y buy WC William Cassidy $1K–$15K 33.55
10.7y buy ER E. Scott Rigell $15K–$50K 31.88
10.7y buy VF Virginia Foxx $1K–$15K 31.56
10.8y buy VF Virginia Foxx $15K–$50K 30.25
11.1y buy MB Mo Brooks $1K–$15K 28.00
12.2y sell WO William L. Owens $1K–$15K 26.95
12.5y sell WO William L. Owens $1K–$15K 25.85

Next report 2026-11-05 (Thursday, before open, in 7 days) · EPS estimate 1.71. It has finished the next session higher 47% of the time, average move 1.5%.

Day-after move, last 12 reports, oldest left.

ReportedEst.Actual SurpriseGapDay 1Day 5
2026-07-30 beat 1.01 1.13 +11.8% +1.2% -1.8% -3.3%
2026-04-30 beat 1.21 1.32 +8.9% +1.1% +3.4% -1.2%
2026-02-19 miss 0.56 0.55 -1.4% +4.9% +4.4% +5.8%
2025-10-30 beat 1.51 1.60 +6.0% -0.5% +1.7% -2.8%
2025-07-31 beat 0.88 0.92 +4.7% +0.0% -0.4% +0.5%
2025-05-01 beat 1.19 1.23 +3.0% +0.6% -0.5% -1.7%
2025-02-20 miss 0.51 0.50 -1.7% -2.3% +1.5% +2.1%
2024-10-31 beat 1.34 1.43 +6.7% +1.5% +1.9% -2.7%
2024-08-01 beat 0.93 1.10 +18.5% +0.5% +4.8% +3.5%
2024-05-02 beat 0.90 1.03 +13.9% +0.7% +1.1% +5.0%
2024-02-15 beat 0.60 0.64 +6.5% -1.1% -1.4% -0.2%
2023-11-02 beat 1.32 1.42 +7.3% -1.5% +2.5% -0.6%
2023-08-03 beat 0.75 0.79 +5.8% +0.5% -3.3% -2.2%
2023-04-27 beat 0.71 0.79 +11.6% +0.3% +1.3% +2.3%
2023-02-16 beat 0.24 0.26 +7.0% -0.3% -1.4% -3.3%
2022-10-27 miss 1.33 1.31 -1.3% +1.2% -0.7% -1.2%
2022-07-28 beat 0.84 1.07 +26.9% +0.9% +3.5% +6.4%
2022-04-28 beat 0.91 0.97 +6.8% +1.6% +2.9% +0.8%
2022-02-17 beat 0.35 0.36 +2.3% -1.5% -0.1% +0.3%
2021-11-04 beat 1.22 1.23 +0.9% +0.1% -0.1% +0.8%
2021-07-29 beat 0.79 0.84 +5.9% -0.3% +0.7% +1.2%
2021-04-29 beat 0.83 0.98 +17.6% -0.2% +1.3% +2.7%
2021-02-18 beat 0.42 0.47 +12.2% +0.1% +1.0% -2.5%
2020-10-29 beat 1.21 1.22 +1.0% -0.7% -0.3% +3.1%
2020-07-30 beat 0.67 0.78 +16.0% -0.1% -0.3% -2.7%
2020-04-30 beat 0.71 0.78 +9.4% +0.1% -1.1% -5.5%
2020-02-20 beat 0.27 0.27 +0.5% -1.5% +1.7% -8.4%
2019-10-30 beat 1.14 1.34 +17.2% +0.1% +2.8% +1.5%
2019-07-31 beat 0.72 0.80 +10.4% +0.8% +1.6% +3.9%
2019-05-01 miss 0.72 0.70 -2.9% -1.9% -1.3% -1.9%
2019-02-20 beat 0.23 0.25 +6.8% +0.2% +1.7% +0.9%
2018-11-07 beat 1.07 1.14 +6.7% +0.2% +2.9% +3.8%
2018-08-08 beat 0.69 0.80 +15.8% -3.3% -4.5% -3.9%
2018-05-02 beat 0.84 0.88 +4.8% +0.0% +1.0% -4.4%
2018-02-21 beat 0.46 0.51 +10.0% +0.3% -1.3% -0.9%
2017-11-01 beat 1.07 1.11 +4.1% +0.4% -0.2% -0.8%
2017-08-02 beat 0.71 0.73 +3.3% +0.0% +2.6% +0.7%
2017-05-03 beat 0.58 0.66 +14.5% +0.1% -0.1% +0.7%
2017-02-22 miss 0.30 0.24 -20.0% +0.0% +1.5% +3.7%
2016-10-31 beat 1.18 1.28 +8.5% +0.3% +1.7% -0.2%
2016-07-27 beat 0.70 0.74 +5.4% -0.6% -1.7% -2.6%
2016-04-27 beat 0.53 0.58 +9.2% +0.8% +0.7% +4.4%
2016-02-03 beat 0.43 0.44 +3.3% -0.4% -2.3% -0.8%
2015-10-28 beat 1.15 1.17 +1.4% -0.3% -0.7% +0.3%
2015-07-29 beat 0.70 0.71 +0.9% -0.3% +0.1% +2.5%
2015-04-29 miss 0.58 0.56 -3.1% -1.0% +0.0% -1.3%
2015-02-04 miss 0.38 0.38 -0.7% +0.3% -2.6% -5.6%
2014-10-29 beat 1.07 1.09 +1.6% -1.3% -2.0% +1.2%
2014-07-30 beat 0.66 0.68 +2.7% +0.3% -1.1% -6.0%
2014-04-30 beat 0.56 0.66 +17.7% +0.3% -1.1% -3.2%
2014-01-29 beat 0.46 0.48 +3.9% +0.6% -0.9% -1.0%
2013-10-30 miss 1.11 1.08 -2.7% -0.4% -1.2% -1.5%
2013-07-31 miss 0.68 0.66 -2.7% -0.8% -1.3% -2.8%
2013-04-24 miss 0.50 0.49 -1.5% -1.4% -1.3% -1.7%
2013-01-30 beat 0.40 0.44 +11.0% +0.7% -0.2% -1.8%
2012-11-05 miss 1.13 1.11 -2.0% -0.5% -2.5% -7.0%
2012-07-25 beat 0.68 0.69 +1.3% +0.1% +0.6% +1.7%
2012-04-25 miss 0.45 0.42 -7.1% -0.5% -0.9% +0.1%
2012-02-24 miss 0.30 0.28 -5.7% -0.1% +0.7% +0.1%
2011-11-07 beat 1.04 1.06 +1.5% +0.1% +0.7% -0.5%

9 firms covering, 17 actions in the last 180 days (ratings, reiterations and target changes) · average price target 93 from 9 firms, range 74–104.

DateFirmActionRating TargetFrom
2026-10-22 HSBC init Buy 100 —
2026-10-21 Morgan Stanley main Underweight 84 85
2026-10-20 Jefferies main Hold 95 96
2026-10-16 Barclays main Equal-Weight 92 101
2026-10-15 Truist Securities main Hold 93 97
2026-10-13 JP Morgan main Neutral 94 101
2026-10-13 Keybanc main Underweight 74 79
2026-09-25 Citigroup main Buy 104 114
2026-09-18 Morgan Stanley main Underweight 85 89
2026-08-21 Morgan Stanley main Underweight 89 92
2026-08-13 Truist Securities main Hold 97 100
2026-07-27 BMO Capital main Outperform 104 102
2026-07-23 Keybanc down Underweight 79 —
2026-07-22 BMO Capital main Outperform 102 105
2026-07-16 JP Morgan main Neutral 104 101
2026-06-18 Barclays main Equal-Weight 98 99
2026-05-29 Truist Securities main Hold 100 103
Model view — historical tendencies for the days ahead, not a forecast
Next 1 day
+0.0%
Next 1 week
-0.3%
Next 1 month
-0.2%
Seasonality
Bullish window historically
Next 30 days (to Nov 28): +1.2% median, 66% of the last 44 years finished up.
20-year seasonality chart →
Mean reversion
Oversold — RSI(2) at 18
RSI(2) under 15 is oversold (this name has historically bounced); over 85 is overbought. Its dip-buy edge in history is +0.05%/day.
Mean-reversion stats →
1-month breakdown — Market · β -0.25 -0.6% · Seasonal tilt +0.4%
$100.3B market cap (#128 US) $526M/day volume 18% volatility -4% 1-year -9% from ATH
52-week range · 55% of the way up · -8% from the high
$81.69$99.58

Not investment advice.