UAA chart · All upcoming earnings
| Move | Mean | Median | Std dev | Hit rate |
|---|---|---|---|---|
| Day 1 | +0.6% | +0.1% | 12.1% | 52% |
| Day 2 | -0.4% | -0.2% | 3.8% | 45% |
| Day 3 | -0.7% | -0.6% | 3.3% | 42% |
| 5-day | -0.5% | +0.5% | 13.7% | 55% |
Day 1 = the close-to-close move on the first session to trade the news — hover for the EPS surprise.
| Report | Est | Actual | Surprise | Gap | 1-day | +5d | +1mo |
|---|---|---|---|---|---|---|---|
| 2026-08-07 beat | 0.02 | 0.05 | +192.6% | -4.7% | -4.5% | -12.3% | -17.2% |
| 2026-05-12 miss | -0.02 | -0.03 | -67.6% | -14.5% | -17.0% | +2.2% | +19.5% |
| 2026-02-06 beat | -0.01 | 0.09 | +721.1% | +2.2% | +20.4% | -4.9% | -11.6% |
| 2025-11-06 beat | 0.02 | 0.04 | +65.8% | -1.7% | -1.3% | +2.4% | -4.2% |
| 2025-08-08 miss | 0.03 | 0.02 | -21.6% | -20.5% | -18.1% | -5.0% | -7.4% |
| 2025-05-13 miss | -0.08 | -0.08 | -0.6% | +3.7% | +1.0% | +6.4% | +9.1% |
| 2025-02-06 beat | 0.03 | 0.08 | +139.0% | +2.7% | -7.8% | -4.2% | -4.5% |
| 2024-11-07 beat | 0.19 | 0.30 | +54.8% | +19.0% | +27.2% | -11.5% | -8.5% |
| 2024-08-08 beat | -0.08 | 0.01 | +112.1% | +15.6% | +19.2% | +5.4% | -3.2% |
| 2024-05-16 beat | 0.08 | 0.11 | +45.7% | -8.1% | -1.3% | +0.1% | +3.4% |
| 2024-02-08 beat | 0.11 | 0.19 | +75.3% | +6.6% | +0.1% | +7.1% | +7.7% |
| 2023-11-08 beat | 0.20 | 0.24 | +17.9% | -1.4% | +2.9% | +6.2% | +14.0% |
| 2023-08-08 beat | -0.02 | 0.02 | +187.6% | +0.9% | +0.1% | +0.5% | -6.1% |
| 2023-05-09 beat | 0.15 | 0.18 | +23.0% | -6.8% | -5.7% | -10.2% | -7.8% |
| 2023-02-08 beat | 0.09 | 0.16 | +75.2% | +1.0% | -8.2% | -3.7% | -20.6% |
| 2022-11-03 beat | 0.16 | 0.20 | +23.8% | +5.8% | +12.0% | +8.8% | +21.4% |
| 2022-08-03 beat | 0.03 | 0.03 | +15.6% | +1.6% | +1.4% | +4.6% | -10.8% |
| 2022-02-11 beat | 0.07 | 0.14 | +104.6% | -4.7% | -12.5% | -5.5% | -7.9% |
| 2021-11-02 beat | 0.15 | 0.31 | +107.7% | +14.6% | +16.5% | -3.3% | -8.2% |
| 2021-08-03 beat | 0.06 | 0.24 | +298.1% | +4.4% | +7.5% | +12.8% | +2.0% |
| 2021-05-04 beat | 0.04 | 0.16 | +336.3% | -2.9% | -1.2% | -3.5% | -7.2% |
| 2021-02-10 beat | -0.06 | 0.12 | +293.1% | +10.4% | +8.3% | -0.8% | +4.1% |
| 2020-10-30 beat | 0.03 | 0.26 | +907.4% | +10.3% | +0.4% | +7.0% | +19.5% |
| 2020-07-31 beat | -0.40 | -0.31 | +23.1% | -1.4% | -8.1% | -1.8% | -6.7% |
| 2020-05-11 miss | -0.19 | -0.34 | -81.4% | -9.4% | -9.7% | -8.7% | +16.6% |
| 2020-02-11 miss | 0.10 | 0.10 | -3.1% | -16.5% | -18.9% | -0.1% | -41.6% |
| 2019-11-04 beat | 0.19 | 0.23 | +22.1% | -15.7% | -18.9% | +2.5% | +8.6% |
| 2019-07-30 beat | -0.05 | -0.04 | +25.4% | -16.8% | -12.2% | -11.7% | -24.4% |
| 2019-05-02 | — | 0.05 | — | +8.7% | +3.5% | -3.1% | +3.3% |
| 2019-02-12 beat | 0.04 | 0.09 | +103.1% | -2.9% | +6.9% | -4.2% | +0.6% |
| 2018-10-30 beat | 0.12 | 0.25 | +100.8% | +19.4% | +27.7% | +0.3% | -0.4% |
| 2018-07-26 beat | -0.08 | -0.08 | +3.9% | +0.9% | +4.6% | -11.0% | -2.5% |
| 2018-05-01 beat | -0.05 | — | +100.0% | -5.1% | +1.5% | +1.6% | +15.9% |
| 2018-02-13 miss | — | — | -100.0% | +13.5% | +17.4% | +2.0% | -4.8% |
| 2017-10-31 beat | 0.19 | 0.22 | +17.1% | -13.5% | -23.7% | -5.1% | +6.2% |
| 2017-08-01 beat | -0.06 | -0.03 | +53.4% | -4.6% | -8.6% | +5.2% | -11.3% |
| 2017-04-27 beat | -0.04 | -0.01 | +73.6% | +5.1% | +9.9% | -5.8% | -9.1% |
| 2017-01-31 miss | 0.25 | 0.23 | -8.0% | +0.0% | -25.7% | -4.7% | -2.6% |
| 2016-10-25 beat | 0.25 | 0.29 | +16.6% | -13.8% | -13.2% | -7.2% | -6.6% |
| 2016-07-26 miss | 0.02 | 0.01 | -47.5% | -0.2% | -5.1% | -8.2% | +4.3% |
| 2016-04-21 beat | 0.02 | 0.04 | +69.1% | +8.3% | +6.8% | -4.8% | -19.3% |
| 2016-01-28 beat | 0.23 | 0.24 | +4.3% | +15.9% | +22.6% | -4.2% | -0.5% |
| 2015-10-22 beat | 0.22 | 0.23 | +1.9% | -1.1% | -5.4% | +2.7% | -1.9% |
| 2015-07-23 beat | 0.02 | 0.04 | +44.8% | +4.6% | +7.3% | +3.5% | -6.2% |
| 2015-04-21 beat | 0.02 | 0.03 | +44.2% | -2.3% | -4.8% | -3.6% | -5.9% |
| 2015-02-04 beat | 0.19 | 0.20 | +2.7% | +0.7% | -0.4% | +0.9% | +3.4% |
| 2014-10-23 beat | 0.20 | 0.21 | +2.5% | -4.9% | -2.6% | -0.2% | +7.7% |
| 2014-07-24 beat | 0.04 | 0.04 | +8.4% | +8.0% | +14.7% | -4.0% | +1.5% |
| 2014-04-24 beat | 0.02 | 0.03 | +35.5% | -4.7% | -7.4% | -2.5% | -4.1% |
| 2014-01-30 beat | 0.13 | 0.15 | +11.2% | +13.5% | +22.9% | +1.3% | +8.5% |
| 2013-10-24 beat | 0.16 | 0.17 | +3.4% | -5.9% | -4.8% | +1.5% | +0.6% |
| 2013-07-25 beat | 0.03 | 0.04 | +18.4% | +5.7% | +12.2% | +0.2% | +5.4% |
| 2013-04-19 beat | 0.01 | 0.02 | +126.1% | +4.0% | +1.3% | -1.1% | +10.1% |
| 2013-01-31 beat | 0.11 | 0.12 | +2.6% | +4.2% | +5.7% | -1.8% | -1.8% |
| 2012-10-25 beat | 0.13 | 0.14 | +3.5% | -4.5% | -6.5% | +0.1% | +3.4% |
| 2012-07-24 beat | 0.01 | 0.02 | +24.6% | +6.9% | +9.1% | +3.1% | +7.7% |
| 2012-04-20 beat | 0.03 | 0.04 | +15.0% | -1.6% | +5.2% | -2.6% | -8.2% |
| 2012-01-26 beat | 0.08 | 0.08 | +2.8% | -1.9% | -5.3% | +5.7% | +18.7% |
| 2011-10-25 beat | 0.10 | 0.11 | +5.8% | -2.7% | +5.0% | +2.4% | -4.6% |
| 2011-07-26 beat | 0.01 | 0.02 | +42.2% | +0.5% | -4.0% | -8.3% | -16.6% |
“1-day” is the close-to-close move over the session that first traded on the news (the next session for after-close reports). “+5d / +1mo” are the further drift from that close.
Earnings dates & estimates from Yahoo Finance (refreshed 2026-09-13); price reactions from end-of-day data. History, not a forecast. Not investment advice.