ULTA

Ulta Beauty, Inc.
648.28 +4.69% 2026-10-29

Analysts 18 firms · 14 buy · 4 hold · target 635 -2% (500–731)

Last 90d 2 insider sales

52-week range
443.60 714.97
1-month+18.7%
3-month+26.4%
1-year+25.0%
3-year+71.0%
5-year+74.3%
vs 50-day+15.3%
vs 200-day+17.2%
Volatility36%
Beta0.52
$ vol/day$268M
ATH714.97
From ATH-9.3%
Next report2026-12-03
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2026AprJulOct

bought sold · bigger dot, bigger trade · follows the chart’s range

WhenPeople SizeValuePrice
1mo sell 1 $1,091,766 552.95
2mo sell 1 $322,388 544.96
4mo sell 1 $182,247 469.65
7mo sell 1 $243,759 536.57
1.1y sell 1 $264,215 516.45
1.6y sell 1 $332,982 379.20
1.6y buy 1 $499,522 359.39
2.3y sell 1 $39,008 392.50
2.3y sell 1 $252,642 387.26
2.4y sell 1 $154,568 388.03
2.6y sell 3 $12,920,339 526.17
2.9y sell 1 $244,090 494.83
2.9y sell 1 $883,996 491.97
3.4y sell 1 $180,000 447.50
3.4y sell 1 $165,571 420.31
3.6y sell 2 $1,332,933 549.28
3.6y sell 1 $2,279,921 514.62
3.6y sell 1 $208,652 518.51
3.9y sell 1 $5,366,980 461.41
3.9y sell 1 $4,061,808 475.99
4.1y sell 1 $123,057 444.63
4.1y sell 1 $261,675 443.25
4.2y sell 2 $12,644,900 422.91
4.2y sell 1 $1,654,057 419.24
4.4y sell 1 $186,516 394.47
4.4y sell 1 $13,878,948 392.98
4.4y sell 1 $5,345,859 413.44
4.6y sell 1 $2,053,444 385.44
4.9y sell 2 $22,646,248 410.72
5.1y sell 1 $3,219,845 382.28
5.2y sell 2 $2,172,765 389.39
5.2y sell 1 $1,995,228 352.01
5.4y sell 1 $196,528 335.66
5.4y sell 2 $28,213,493 330.04
5.5y sell 1 $5,154,762 328.85
5.5y sell 1 $46,088,786 334.35
5.6y sell 1 $90,080,473 325.27
5.6y sell 1 $49,219,425 320.48
5.6y sell 1 $1,482,575 319.52
5.6y sell 1 $37,448,703 311.40
5.6y sell 1 $122,882,995 308.88
5.6y sell 1 $130,449,216 304.69
5.6y sell 1 $1,263,600 320.30
2026AprJulOct

bought sold · bigger dot, bigger trade · follows the chart’s range

MSMaria Elvira Salazar 1B 7mo DNDan Newhouse 1B3S 11mo VHValerie Hoyle 1S 1.1y GLGreg Landsman 1B1S 2.2y MGMichael Patrick Guest 1B 3.0y LFLois Frankel 2B2S 3.1y DSDaniel S Sullivan 2S 3.2y JCJohn Curtis 1B1S 4.2y MMMarkwayne Mullin 1S 4.8y SLSusie Lee 1B1S 6.4y CBCheri Bustos 1B1S 7.0y LSLamar Smith 3B1S 8.1y BSBradley S. Schneider 1S 8.2y JGJosh Gottheimer 2S 8.6y +1 more

15 members · 13 buys / 18 sells · $187K–$855K disclosed · latest filing Apr 21, 2026 · full tracker ›

WhenMemberSize AmountPrice then
7mo buy MS Maria Elvira Salazar $15K–$50K 534.10
11mo sell DN Dan Newhouse $1K–$15K 593.41
1.1y sell VH Valerie Hoyle $1K–$15K 524.60
2.2y sell GL Greg Landsman $1K–$15K 329.05
2.4y buy GL Greg Landsman $15K–$50K 378.28
3.0y buy MG Michael Patrick Guest $1K–$15K 390.50
3.1y sell LF Lois Frankel $1K–$15K 413.71
3.2y sell DS Daniel S Sullivan $1K–$15K 430.58
3.6y sell DN Dan Newhouse $1K–$15K 506.46
3.6y sell LF Lois Frankel $1K–$15K 513.84
3.8y sell DS Daniel S Sullivan $1K–$15K 488.62
4.1y sell DN Dan Newhouse $1K–$15K 416.62
4.2y sell JC John Curtis $1K–$15K 377.80
4.6y buy DN Dan Newhouse $1K–$15K 359.02
4.8y sell MM Markwayne Mullin $1K–$15K 401.49
5.0y buy JC John Curtis $1K–$15K 388.11
6.4y sell SL Susie Lee $1K–$15K 206.70
6.5y buy SL Susie Lee $1K–$15K 230.07
7.0y sell CB Cheri Bustos $15K–$50K 239.92
8.1y sell LS Lamar Smith $1K–$15K 267.57
8.2y sell BS Bradley S. Schneider $100K–$250K 234.70
8.5y buy LF Lois Frankel $1K–$15K 252.02
8.6y sell JG Josh Gottheimer $1K–$15K 204.38
8.6y buy LS Lamar Smith $1K–$15K 205.11
8.7y buy LF Lois Frankel $1K–$15K 206.54
8.7y buy LS Lamar Smith $1K–$15K 204.05
8.8y buy LS Lamar Smith $1K–$15K 233.15
9.0y sell JG Josh Gottheimer $1K–$15K 198.37
10.1y sell KC K. Michael Conaway $1K–$15K 242.39
10.4y buy CB Cheri Bustos $15K–$50K 213.69
11.7y buy KC K. Michael Conaway $1K–$15K 134.97

Next report 2026-12-03 (Thursday, after close, in 34 days) · EPS estimate 5.61. It has finished the next session higher 55% of the time, average move 7.6%.

Day-after move, last 12 reports, oldest left.

ReportedEst.Actual SurpriseGapDay 1Day 5
2026-08-27 beat 6.20 6.55 +5.6% +0.4% -4.2% +4.4%
2026-06-02 beat 6.89 7.74 +12.3% -3.3% -4.8% -4.9%
2026-03-12 miss 8.03 8.01 -0.2% -9.4% -14.2% -15.2%
2025-12-04 beat 4.61 5.14 +11.5% +8.4% +12.7% +12.7%
2025-08-28 beat 5.10 5.78 +13.2% -0.7% -7.1% -2.0%
2025-05-29 beat 5.80 6.70 +15.5% +11.0% +11.8% +10.4%
2025-03-13 beat 7.14 8.46 +18.4% +8.8% +13.7% +11.5%
2024-12-05 beat 4.52 5.14 +13.6% +9.0% +9.0% +8.0%
2024-08-29 miss 5.47 5.30 -3.0% -6.4% -4.0% +3.8%
2024-05-30 beat 6.28 6.47 +3.0% +9.2% +2.5% -0.8%
2024-03-14 beat 7.54 8.08 +7.2% -10.9% -5.2% -8.0%
2023-11-30 beat 4.97 5.07 +1.9% +11.6% +10.8% +13.2%
2023-08-24 beat 5.85 6.02 +2.9% +0.6% -3.7% -1.6%
2023-05-25 beat 6.83 6.88 +0.7% -10.1% -13.4% -13.2%
2023-03-09 beat 5.60 6.68 +19.2% +0.4% +0.2% -2.6%
2022-12-01 beat 4.15 5.34 +28.6% -1.2% -0.3% -0.2%
2022-08-25 beat 4.99 5.70 +14.3% +2.5% -1.9% +0.9%
2022-05-26 beat 4.48 6.30 +40.7% +10.5% +12.5% +9.5%
2022-03-10 beat 4.54 5.41 +19.0% +1.5% -2.9% +3.1%
2021-12-02 beat 2.46 3.94 +60.3% +4.9% -1.3% +5.2%
2021-08-25 beat 2.56 4.56 +78.1% +5.4% -0.3% -2.2%
2021-05-27 beat 1.97 4.10 +108.5% +4.5% +5.2% +1.4%
2021-03-11 beat 2.37 3.41 +43.8% -8.7% -8.4% -7.4%
2020-12-03 miss 1.56 1.32 -15.3% -3.2% -3.5% -8.3%
2020-08-27 beat 0.15 0.73 +383.9% +13.4% +5.8% +7.4%
2020-05-28 miss 0.67 -1.13 -267.2% -1.1% +0.3% +3.6%
2020-03-12 beat 3.73 3.89 +4.2% +14.4% +4.3% -25.4%
2019-12-05 beat 2.13 2.25 +5.7% +8.8% +11.1% +7.4%
2019-08-29 miss 2.80 2.76 -1.4% -25.1% -29.6% -33.0%
2019-05-30 beat 3.07 3.26 +6.3% -4.0% +1.5% +3.0%
2019-03-14 beat 3.56 3.61 +1.4% +4.9% +8.3% +5.8%
2018-12-06 beat 2.16 2.18 +0.9% -7.3% -13.1% -15.7%
2018-08-30 beat 2.41 2.46 +2.2% +1.1% +6.4% +17.0%
2018-05-31 beat 2.48 2.70 +8.9% -4.4% -0.7% +2.5%
2018-03-15 miss 2.78 2.75 -1.2% +2.0% +7.6% -1.9%
2017-11-30 beat 1.66 1.70 +2.4% -6.2% -4.1% +1.3%
2017-08-24 beat 1.78 1.83 +2.9% -7.8% -9.1% -5.1%
2017-05-25 beat 1.80 2.05 +13.8% +4.3% +3.2% +7.1%
2017-03-09 beat 2.13 2.24 +5.1% -1.0% +4.6% +5.5%
2016-12-01 beat 1.37 1.40 +1.9% +5.6% -1.6% -2.4%
2016-08-25 beat 1.40 1.43 +2.3% -0.5% -6.1% -9.2%
2016-05-26 beat 1.29 1.45 +12.1% +8.0% +9.1% +10.8%
2016-03-10 beat 1.54 1.69 +9.9% +14.2% +17.3% +17.1%
2015-12-03 beat 1.05 1.11 +5.6% +6.9% +12.8% +11.8%
2015-08-27 beat 1.12 1.15 +2.4% +2.8% -0.8% -1.6%
2015-05-28 beat 0.93 1.04 +11.6% +1.9% -2.3% +0.0%
2015-03-12 beat 1.28 1.33 +3.9% +7.1% +3.6% +5.0%
2014-12-04 beat 0.85 0.91 +7.2% +5.6% +3.2% +2.3%
2014-09-11 beat 0.83 0.94 +13.8% +17.5% +17.9% +23.5%
2014-06-10 beat 0.74 0.77 +3.8% +12.7% +13.8% +11.2%
2014-03-13 beat 1.06 1.09 +3.0% +7.1% +6.4% +12.7%
2013-12-05 miss 0.74 0.72 -3.2% -21.8% -20.5% -22.1%
2013-09-12 beat 0.66 0.70 +5.5% +13.9% +17.3% +17.4%
2013-06-11 beat 0.62 0.65 +5.0% +13.3% +14.9% +13.0%
2013-03-14 beat 0.98 1.00 +2.0% -14.0% -16.1% -12.3%
2012-11-29 beat 0.56 0.59 +6.0% +5.2% +7.7% +7.8%
2012-09-06 beat 0.51 0.54 +5.6% +7.9% +6.6% +5.9%
2012-06-05 beat 0.53 0.54 +1.9% +4.8% +8.4% +4.9%
2012-03-08 beat 0.68 0.73 +8.1% +1.3% +0.0% -0.8%
2011-12-01 beat 0.38 0.42 +9.7% +2.9% +8.3% +8.1%

18 firms covering, 25 actions in the last 180 days (ratings, reiterations and target changes) · average price target 635 from 18 firms, range 500–731.

DateFirmActionRating TargetFrom
2026-10-23 Jefferies main Buy 730 670
2026-09-15 Wells Fargo up Equal-Weight 525 450
2026-09-14 DA Davidson main Buy 625 —
2026-09-09 BMO Capital init Market Perform 580 —
2026-08-28 UBS main Buy 710 735
2026-08-28 Citigroup main Neutral 580 560
2026-08-28 Barclays main Overweight 645 647
2026-08-28 DA Davidson main Buy 625 585
2026-08-28 Goldman Sachs main Buy 667 648
2026-08-28 B of A Securities main Buy 650 685
2026-08-25 Deutsche Bank main Buy 695 692
2026-06-09 TD Cowen main Buy 600 700
2026-06-04 Citigroup main Neutral 560 600
2026-06-03 UBS main Buy 735 810
2026-06-03 B. Riley Securities main Neutral 500 600
2026-06-03 Morgan Stanley main Overweight 630 700
2026-06-03 Goldman Sachs main Buy 652 741
2026-06-03 JP Morgan main Overweight 631 750
2026-06-03 Piper Sandler main Overweight 600 725
2026-06-03 Evercore ISI Group main Outperform 635 675
2026-06-03 Canaccord Genuity main Buy 731 799
2026-06-03 Wells Fargo main Underweight 450 475
2026-06-03 Baird main Outperform 700 730
2026-06-03 Barclays main Overweight 647 712
2026-06-03 DA Davidson main Buy 585 650
Model view — historical tendencies for the days ahead, not a forecast
Next 1 day
+0.3%
Next 1 week
+0.7%
Next 1 month
+1.9%
Seasonality
Bullish window historically
Next 30 days (to Nov 29): +6.6% median, 78% of the last 18 years finished up.
20-year seasonality chart →
Mean reversion
Overbought — RSI(2) at 87
RSI(2) under 15 is oversold (this name has historically bounced); over 85 is overbought. Its dip-buy edge in history is +0.07%/day.
Mean-reversion stats →
1-month breakdown — Market · β 0.52 +1.5% · Seasonal tilt +0.4%
$30.5B market cap (#586 US) $268M/day volume 36% volatility +25% 1-year -9% from ATH
52-week range · 75% of the way up · -9% from the high
$443.60$714.97

Not investment advice.