WSM

Williams-Sonoma, Inc.
250.09 -0.14% 2026-10-28

Analysts 14 firms · 7 buy · 7 hold · target 251 +0% (190–286)

Last 90d 5 insider sales · 1 congress buy

52-week range
165.51 261.11
1-month+8.8%
3-month+7.2%
1-year+29.7%
3-year+219.7%
5-year+167.3%
vs 50-day+6.1%
vs 200-day+16.9%
Volatility33%
Beta1.13
$ vol/day$278M
ATH261.11
From ATH-4.2%
Next report2026-11-18
WhoEntryMove What they saidWhen
TRACKER - Rick Larsen · Congress long 240.80 +3.9% Rick Larsen's trade date was 8 October 2026 — a disclosed purchase of $1,001–$15,000. But a Periodic Transaction Report… Tue, 13 Oct
2026AprJulOct

bought sold · bigger dot, bigger trade · follows the chart’s range

WhenPeople SizeValuePrice
13d sched 1 $200,197 251.89
16d sched 1 $124,946 240.35
1mo sched 2 $8,413,911 220.32
3mo sched 1 $128,616 250.86
3mo sched 1 $250,000 248.26
3mo sched 1 $7,747,893 229.34
4mo sched 1 $254,081 226.59
5mo sched 1 $106,003 209.69
5mo sched 1 $3,000,000 205.22
5mo sched 1 $3,452,137 168.72
6mo sched 1 $3,000,000 204.52
7mo sched 2 $703,777 189.82
7mo sched 1 $5,903,906 175.51
7mo sched 1 $3,660,837 186.53
9mo sched 2 $7,415,908 208.69
11mo sched 1 $5,386,453 179.91
1.1y sell 1 $695,765 196.46
1.1y sched 1 $626,951 194.95
1.1y sched 1 $18,015,124 196.75
1.1y sell 1 $3,563,000 199.65
1.3y sched 1 $5,045,486 165.47
1.3y sched 1 $675,852 168.70
1.4y sched 1 $628,448 158.31
1.4y sched 1 $4,929,943 154.94
1.5y sched 1 $627,134 156.99
1.5y sched 1 $129,647 148.25
1.6y sell 1 $1,212,243 144.83
1.6y sched 2 $10,993,686 157.60
1.7y sched 1 $273,603 188.55
1.8y sched 1 $9,349,275 206.38
1.9y sched 1 $560,562 179.76
1.9y sched 1 $5,219,559 129.56
2.1y sched 1 $5,810,605 144.70
2.2y sell 1 $1,494,726 129.00
2.3y sched 1 $6,257,901 149.52
2.4y sell 1 $2,663,976 142.07
2.4y sell 1 $2,878,507 136.19
2.5y sched 1 $6,370,668 150.40
2.6y sell 1 $5,490,638 147.98
2.6y sell 1 $685,722 152.66
2.6y sell 1 $330,974 139.31
2.6y sched 1 $5,674,881 139.31
2.8y sell 1 $4,038,397 99.12
2.9y sell 2 $1,311,002 86.89
3.0y sched 1 $2,817,843 79.92
3.0y sched 1 $271,650 71.09
3.1y sell 1 $15,000,000 74.29
3.2y sell 1 $1,406,772 67.97
3.3y sell 1 $201,804 61.02
3.9y sell 1 $1,148,790 52.24
4.1y sell 1 $3,008,582 70.81
4.2y sell 1 $1,784,280 67.82
4.2y sell 1 $6,077,728 71.02
4.2y sell 1 $703,300 66.32
4.4y sell 1 $1,325,168 58.84
4.4y sell 1 $650,000 58.65
4.6y sell 1 $312,316 65.79
4.6y sell 1 $820,550 70.10
4.6y sell 1 $3,040,768 68.03
4.8y sell 1 $3,978,855 70.16
4.9y sell 1 $1,718,978 77.07
5.0y sell 1 $3,130,654 99.10
5.0y sell 1 $1,715,513 80.55
5.1y sell 1 $481,480 78.15
5.1y sell 1 $485,597 87.41
5.1y sell 1 $501,039 86.59
5.1y sell 1 $2,671,774 84.65
5.2y sell 1 $3,726,318 83.85
5.2y sell 1 $2,463,854 73.67
5.3y sell 1 $2,460,557 73.90
5.3y sell 1 $396,000 73.82
5.3y sell 1 $898,352 73.05
5.4y sell 2 $1,326,638 72.54
5.4y sell 1 $4,654,375 76.28
5.4y sell 1 $4,963,984 76.80
5.4y sell 1 $191,157 75.40
5.5y sell 1 $517,246 78.32
5.5y sell 1 $4,427,313 78.57
5.6y sell 3 $2,339,438 77.59
5.7y sell 1 $1,267,739 56.96
5.8y sell 1 $1,730,473 55.24
2026AprJulOct

bought sold · bigger dot, bigger trade · follows the chart’s range

RLRick Larsen 1B 21d JLJulia Letlow 2B 1.3y SLSusie Lee 2B2S 5.4y LSLamar Smith 3S 10.8y TMThomas MacArthur 1B1S 11.4y

5 members · 6 buys / 6 sells · $13K–$195K disclosed · latest filing Oct 12, 2026 · full tracker ›

WhenMemberSize AmountPrice then
21d buy RL Rick Larsen $1K–$15K 238.28
1.3y buy JL Julia Letlow $1K–$15K 179.19
2.0y buy JL Julia Letlow $1K–$15K 134.88
5.4y sell SL Susie Lee $1K–$15K 77.55
5.6y sell SL Susie Lee $1K–$15K 74.90
5.8y buy SL Susie Lee $1K–$15K 53.19
5.8y buy SL Susie Lee $1K–$15K 50.01
10.8y sell LS Lamar Smith $1K–$15K 19.61
11.4y sell TM Thomas MacArthur $1K–$15K 30.43
11.6y buy TM Thomas MacArthur $1K–$15K 31.04
11.6y sell LS Lamar Smith $1K–$15K 31.04
12.6y sell LS Lamar Smith $1K–$15K 24.17

Next report 2026-11-18 (Wednesday, before open, in 20 days) · EPS estimate 2.18. It has finished the next session higher 53% of the time, average move 6.8%.

Day-after move, last 12 reports, oldest left.

ReportedEst.Actual SurpriseGapDay 1Day 5
2026-08-26 beat 2.06 2.84 +37.9% -4.6% +1.1% -5.5%
2026-05-21 beat 1.80 1.93 +7.3% +1.1% +6.5% +12.9%
2026-03-18 beat 2.90 3.04 +4.8% +2.1% +1.1% -0.1%
2025-11-19 beat 1.87 1.96 +4.9% -0.4% -3.4% +0.2%
2025-08-27 beat 1.79 2.00 +11.6% +3.1% -2.9% +2.5%
2025-05-22 beat 1.75 1.85 +5.5% -6.8% -4.5% -3.7%
2025-03-19 beat 2.94 3.28 +11.5% -8.4% -3.5% -4.0%
2024-11-20 beat 1.76 1.96 +11.1% +25.3% +27.5% +24.9%
2024-08-22 beat 1.60 1.74 +8.6% -7.9% -9.3% -7.6%
2024-05-22 beat 1.37 1.74 +27.2% +9.9% -11.0% -8.3%
2024-03-13 beat 2.58 2.72 +5.5% +9.2% +17.8% +22.4%
2023-11-16 beat 1.67 1.83 +9.7% -0.2% +6.2% +13.7%
2023-08-23 beat 1.36 1.56 +14.6% +5.1% +13.5% +13.8%
2023-05-23 miss 1.19 1.18 -1.7% +4.0% -0.3% +1.2%
2023-03-16 miss 2.75 2.64 -3.9% +2.1% +1.1% +0.3%
2022-11-17 miss 1.87 1.86 -0.5% -10.4% -6.2% -10.7%
2022-08-24 beat 1.75 1.94 +10.4% +3.4% +2.2% -9.6%
2022-05-25 beat 1.44 1.75 +21.1% +9.5% +13.1% +8.1%
2022-03-16 beat 2.41 2.71 +12.4% +9.8% +5.4% -3.7%
2021-11-18 beat 1.58 1.65 +4.0% -3.7% -1.5% -5.9%
2021-08-25 beat 1.29 1.61 +24.2% +16.9% +9.3% +6.6%
2021-05-26 beat 0.96 1.45 +51.7% +1.6% -0.1% -2.8%
2021-03-17 beat 1.65 1.98 +19.9% +16.6% +18.5% +26.3%
2020-11-19 beat 0.76 1.28 +68.5% +10.5% +6.6% +8.3%
2020-08-26 beat 0.47 0.85 +81.1% -6.7% -7.9% -13.4%
2020-05-28 beat 0.03 0.37 +982.2% +5.6% +13.9% +17.1%
2020-03-18 beat 1.03 1.07 +3.4% +4.3% +24.8% +43.3%
2019-11-21 beat 0.51 0.51 +0.5% -3.5% -1.9% -1.1%
2019-08-28 beat 0.42 0.44 +4.4% -3.3% -6.7% -5.1%
2019-05-30 miss 0.34 0.33 -3.4% +12.3% +13.4% +10.1%
2019-03-20 miss 0.97 0.97 -0.6% +2.6% +4.2% +0.7%
2018-11-15 beat 0.46 0.50 +7.9% -11.3% -11.2% -8.7%
2018-08-22 beat 0.34 0.39 +12.8% +8.3% +16.5% +9.1%
2018-05-23 miss 0.29 0.27 -6.0% +10.0% +5.7% +11.1%
2018-03-14 miss 0.80 0.56 -29.8% +2.8% +2.5% -5.5%
2017-11-16 beat 0.42 0.42 +0.3% -12.8% -13.4% -13.2%
2017-08-23 beat 0.29 0.31 +4.0% +6.0% +3.6% +6.0%
2017-05-24 miss 0.25 0.23 -8.2% +8.4% -1.0% -2.3%
2017-03-15 beat 0.75 0.78 +3.0% +2.9% +2.3% +0.8%
2016-11-17 beat 0.38 0.39 +1.4% -5.2% -1.3% +1.9%
2016-08-24 beat 0.29 0.29 +0.1% +0.1% +1.9% -3.8%
2016-05-25 miss 0.25 0.22 -11.4% +4.5% -0.2% +2.2%
2016-03-16 miss 0.79 0.78 -2.2% -6.2% -6.3% -8.8%
2015-11-19 beat 0.36 0.39 +6.4% -2.7% -3.4% -4.3%
2015-08-26 beat 0.29 0.29 +1.0% -6.6% -7.7% -8.2%
2015-05-20 beat 0.22 0.24 +9.1% +4.0% +0.9% +0.9%
2015-03-18 beat 0.76 0.76 +0.1% -2.6% -1.9% -4.7%
2014-11-19 beat 0.31 0.34 +8.1% +6.6% +8.4% +7.4%
2014-08-27 miss 0.27 0.27 -0.6% -10.2% -12.0% -14.0%
2014-05-21 beat 0.22 0.24 +8.9% +6.2% +8.2% +5.0%
2014-03-12 beat 0.68 0.69 +2.0% +7.3% +9.8% +12.3%
2013-11-20 beat 0.27 0.29 +6.4% +5.9% +7.6% +6.5%
2013-08-28 beat 0.24 0.25 +4.1% -1.3% -0.2% -3.0%
2013-05-23 beat 0.18 0.21 +12.5% -1.1% -2.0% -5.4%
2013-03-19 beat 0.65 0.67 +3.7% +6.0% +10.3% +12.8%
2012-11-14 beat 0.23 0.25 +8.5% -1.2% -3.7% +0.8%
2012-08-21 beat 0.20 0.22 +5.7% +8.6% +11.6% +8.9%
2012-05-22 beat 0.16 0.17 +7.0% +5.5% +3.3% +3.2%
2012-03-08 beat 0.57 0.59 +3.5% -4.1% -5.9% -2.3%
2011-11-17 beat 0.19 0.21 +6.5% -0.1% -1.7% -6.8%

14 firms covering, 29 actions in the last 180 days (ratings, reiterations and target changes) · average price target 251 from 13 firms, range 190–286.

DateFirmActionRating TargetFrom
2026-10-20 Piper Sandler main Overweight 286 259
2026-10-20 Evercore ISI Group main In-Line 255 240
2026-09-09 Evercore ISI Group main In-Line 240 245
2026-09-02 Argus Research main Buy 250 230
2026-08-27 Citigroup main Neutral 252 248
2026-08-27 UBS main Neutral 247 190
2026-08-27 RBC Capital reit Outperform 260 —
2026-08-27 Guggenheim reit Neutral — —
2026-08-27 Morgan Stanley main Equal-Weight 240 210
2026-08-27 Evercore ISI Group main In-Line 245 240
2026-08-27 Keybanc main Overweight 270 250
2026-08-24 B of A Securities main Buy 261 250
2026-08-14 RBC Capital main Outperform 260 192
2026-08-13 Telsey Advisory Group main Outperform 255 225
2026-08-13 Citigroup main Neutral 248 200
2026-08-11 Goldman Sachs main Buy 261 230
2026-08-11 Wells Fargo main Equal-Weight 240 190
2026-08-04 Evercore ISI Group main In-Line 240 230
2026-07-27 Piper Sandler init Overweight 253 —
2026-07-07 Keybanc main Overweight 250 230
2026-06-23 Evercore ISI Group main In-Line 230 210
2026-05-22 Telsey Advisory Group main Outperform 225 220
2026-05-22 Morgan Stanley main Equal-Weight 210 200
2026-05-22 Wells Fargo main Equal-Weight 190 185
2026-05-22 RBC Capital main Outperform 192 191
2026-05-22 Barclays main Equal-Weight 190 186
2026-05-18 RBC Capital main Outperform 191 213
2026-05-14 Wells Fargo main Equal-Weight 185 205
2026-05-12 Citigroup main Neutral 200 208
Model view — historical tendencies for the days ahead, not a forecast
Next 1 day
+0.1%
Next 1 week
+1.3%
Next 1 month
+2.4%
Seasonality
Mildly positive window
Next 30 days (to Nov 28): +1.3% median, 55% of the last 42 years finished up.
20-year seasonality chart →
Mean reversion
Neutral — RSI(2) at 28
RSI(2) under 15 is oversold (this name has historically bounced); over 85 is overbought. Its dip-buy edge in history is +0.22%/day.
Mean-reversion stats →
1-month breakdown — Market · β 1.13 +3.0% · Seasonal tilt -0.6%
$31.6B market cap (#618 US) $278M/day volume 33% volatility +30% 1-year -4% from ATH
52-week range · 88% of the way up · -4% from the high
$165.51$261.11

Not investment advice.